In this research by Iowa State University, students explore Environmental Graphic Design by working with community businesses.
It’s a great example of how design can be used to support community development. Here is a quote from the abstract:
“This project allows students to connect with communities within our state that are facing the challenges of demographic shift. It encourages them to view themselves as change agents, and to view their skills in brand experience as going beyond corporate identity. As they become engaged with a community, they become increasingly user-centered, and understand the role that Environmental Graphic Design can play in the making of place.”
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MM Group works with a wide range of companies and partners to ensure businesses are represented well in outdoor spaces.